Shell Lubricants, a global leader in finished lubricants, announced the extension of its strategic alliance with Hyundai Motor India Limited for a further five years. Shell has been the preferred lubricant partner for Hyundai, and this long-term partnership will further enable both brands to effectively collaborate toward providing superior technological expertise and ultimate driving experience to Hyundai customers.
The alliance between two of the world’s strongest automotive brands will pave the way for future collaboration in research and technological development. It aims to create a new era in the automobile sector and marks a next step toward globalization with the objective of benefiting the end customers.
Donald Anderson, country head for lubricants, Shell India Markets Pvt. Ltd., said, “Partnering with leading players in the automotive industry or other sectors where we operate is a vital and integral part of our overall business strategy. In this direction, Shell Lubricants has had a long and fruitful association with Hyundai globally. We are delighted to take this relationship forward and are proud of our association with Hyundai. … Our alliance with Hyundai enables us to extend our reach and network across the global automobile ecosystem and to provide world class service to our partners. We look forward to continuing our association with Hyundai and offer them the latest lubricant technology for their high-performance cars.”
According to Arvind Saxena, director of sales and marketing, Hyundai Motor India Ltd., “Our partnership with Shell Lubricants is an extension of our global alliance with the company. After almost a decade long association, we are confident that with Shell Lubricant’s technological superiority and leadership position in the lubricants market, we will be able to join forces to offer advanced quality products and services to our discerning customers.”
Shell Lubricants actively undertakes on-ground activities throughout the year and runs a number of programs with Hyundai dealerships and workshops to increase customer satisfaction and loyalty. Innovative methods of execution are designed every year for each of the customer touch points.