Study Shows Consumers Go High, Low on Motor Oils

Noria news wires, Noria Corporation

With fewer consumers buying new vehicles and more keeping their vehicles on the road longer, motor oil marketers can best succeed by differentiating their products – either by low price or value-added attributes, an NPD analyst said, discussing results of an annual consumer survey of vehicle owners.

 

Read the full article from Lubes-n-Greases by clicking on the link below:

 

http://www.imakenews.com/lng/e_article001615371.cfm?x=bglWcFM,bh5DL1wP


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