Bel-Ray recently announced the expansion of its lubricant advisor, which is a tool that allows customers to identify the ideal lubricant solution for any application. Located on the company’s website, the lubricant advisor caters to the motorcycle, ATV, marine, industrial and mining market segments. 

“Our goal with further developing our lubricant advisor functionality is to remove the mystery in our industry that compels users to provide information before receiving information,” said Jennifer Liquori, Bel-Ray’s chief operation officer. “We are a solutions-orientated company, focused on making the process of sourcing a lubricant user-friendly. Our lubricant advisor is all about empowering our customers with information that allows them to make informed decisions. Our hope is that this level of transparency will establish credibility with customers, who may then reach out to us to provide the product technology.”

The marine lubricant advisor features 235 different models from more than 40 different manufacturers. The motorcycle and ATV lubricant advisor compiles data that includes nearly every motorcycle and ATV produced around the world. The industrial lubricant advisor contains information relating to all forms of industrial machinery, including gears, hydraulics, machine tools, pumps and compressors. The mining lubricant advisor is useful for all heavy equipment lubricant needs. 

Critical information regarding important lubrication is included in each lubricant advisor interface. The tool is designed to help eliminate the guesswork and errors associated with complex decisions such as fill quantities, service intervals and recommended products. These aspects are accessible via a drop-down menu, allowing for quick and accurate lubrication choices for machine operators. 

For more information, visit www.belray.com.