California-based lubricant manufacturer Chem Arrow recently announced plans to expand in Mexico through a number of strategic initiatives. The independently owned company currently has manufacturing capabilities on three continents and will be actively targeting specific global markets over the coming months and years. Chem Arrow's southern California manufacturing facility coupled with Mexico's growing economy made Mexico the ideal location to begin the company's push for global expansion.

Area sales manager Arturo Guerrero has joined Chem Arrow to continue to grow the company's HVAC business in Mexico. International marketing will also play an increased role to support Chem Arrow's development plans. In recognition of the importance of reaching a Spanish-speaking audience, Chem Arrow has launched a Spanish translation of its website to support the company's regional search engine optimization (SEO) efforts.

"The Spanish translation has been introduced to minimize potential trading barriers," said Hamish Mitchell, Chem Arrow's president. "Whether customers are introduced to our products by our sales managers in Mexico, through one of our Mexican distributors or via an Internet search engine, they will be able to easily access further product details if required. All of our product brochures have also been translated into Spanish and can be downloaded via the website."

Chem Arrow manufactures and markets a wide range of industrial lubricants, metalworking fluids, specialty products and cleaners specifically designed for use in HVAC applications. For more information, visit www.chemarrow.com.