Champion recently announced the addition of Paladin Motor Oils, a globally targeted chemical and lubricant product line.
The first product group for Paladin Motor Oils will be Champion's SynGold line of full-synthetic motor oils. Paladin SynGold motor oils will be designed to provide fuel-economy performance, cleaning power and engine protection, even during extended oil change intervals. The motor oils have also proven to significantly reduce wear and viscosity breakdown.
The oils' wide range of viscosity grades fit all types of modern vehicles, including turbocharged, supercharged, fuel-injected gasoline engines found in passenger cars, sport-utility vehicles, light vans and trucks.
The lubricants will be blended and packaged in Clinton, Missouri, to meet specifications from the American Petroleum Institute (API), the International Lubricants Standardization and Approval Committee (ILSAC), and the European Automobile Manufacturers' Association (ACEA).
"We are excited about this new addition to the Champion family," said Karl Dedolph, director of international sales. "The word Paladin is often defined as a leader and champion of causes. This export-specific brand will utilize a knight's helmet from preceding marketing strategies that Champion used in the 1960s for its logo and also incorporate the popular racing flag background found on our current Champion-branded products."
For more information, visit www.championbrands.com.