- Buyer's Guide
PetroChoice recently announced that it has acquired Badger Lubrication Technologies and Yankee Point Lubricants to expand its service offering and geographic footprint.
Headquartered in Milwaukee, Wisconsin, Badger Lubrication is a full-service distributor operating primarily in Wisconsin. The company provides a broad range of lubricants and specialty products for the passenger vehicle, commercial and industrial markets. Its distribution reach covers much of eastern and southeastern Wisconsin as well as a small portion of northern Illinois.
"Acquiring Badger expands our footprint in Wisconsin and allows us to expand on our gains in the region around Milwaukee and Chicago," said Mike Havenga, PetroChoice regional vice president. "The Halvorson Family has built a great company that already approaches the lubricants industry in a way reflective of PetroChoice. Because of this, their work ethic and resultant customer loyalty, I am comfortable that we will have a great transition and experience continued growth in the Wisconsin marketplace."
The Halvorson family will continue to be active in the company. Former Badger CEO Mavis Halvorson will continue as a consultant with PetroChoice, while Nicole and Jeremy Halvorson will assume the roles of sales manager and facility manager for the Milwaukee location.
Established in 2001, Yankee Point Lubricants offers lubrication products such as engine oils, transmission fluids, gear oils, anti-freeze and wiper fluid. The company has a strong presence in the passenger vehicle lubricant market including repair, tire and muffler shops. Company owner Steve Henderson will remain with PetroChoice as the primary point of contact for Yankee Point customers.
"This was not an easy decision, as there were a few companies that I was considering selling to, but after getting to know PetroChoice over the past year, I felt they were the best fit to take my company to the next level," Henderson said. "My customers will benefit immensely from this new opportunity."
For more information, visit www.petrochoice.com.