Valvoline, the first trademarked lubricant brand in the United States, will turn 150 years old in 2016 and will celebrate this milestone with a series of global initiatives. Founded in 1866, Valvoline and its lubricants, chemicals and car products are now available in more than 160 countries and territories worldwide.

"The Valvoline brand has the heritage that rivals companies like Heineken, Nestlé and Sherwin Williams — and even older than renowned brands such as Ford Motor Company," said Craig Moughler, Valvoline international senior vice president. "We look forward to celebrating our storied history in Europe and throughout the entire world during 2016."

As part of its 150th celebration, Valvoline will be expanding its advertising and event presence to improve communication between mechanics and customers who operate both heavy-duty and light-duty vehicles. It will also heighten its worldwide social media presence, generating both written and video content to educate countries on its 150-year history, innovation and products. In addition, the company will launch several new products throughout the course of 2016.

By providing products and service solutions that deliver value to end users, Valvoline has supported growth with its numerous distributors, channel partners and vehicle parts shops around the world. Initiatives in 2016 will aim to increase tools and operational support to enable growth among these critical relationships.

For more information, visit www.valvoline.com.